Why sending 2 million emails doesn't work

Now let's look at some more ways to make sure you get great results from your email campaign

So who should you email to? Well remember firstly that you should email only to people who have agreed to be contacted. There are two reasons for this. One is that it is illegal to do it any other way. The other reason is that when people receive unrequested spam emails, they are very unlikely to respond.

Start with your customers

Your customers are your best prospects. If they have bought from you before then they are the best prospects to buy from you again. If you are not collecting the email addresses of your customers, then you are crazy! You have a certain level of trust with your customers and so it is crucial to have ongoing contact with your customers.

Test with a small number of people first

Don't send out 100,000 emails without first testing to a small number, say 1,000 to 5,000 emails to make sure that your offer is going to work and that people will buy.

Ezines that target to your market

Ezines are a great way to market your product, because people are much more likely to read them, and therefore there is a bigger chance that they will buy. For more information on ezine marketing click here.

Joint venture with a non-competing business

If you can joint venture with a business that is not directly competing with yours, that can be a great strategy. What you do is to approach a company that has a large list of customers or they might have an ezine in your industry. See if they would like to promote your product, and in return receive a fixed fee or a percentage of the goods that are sold.

If they have an ezine you can even offer to write articles for the ezine and get your advertisement effectively for free.

Purchasing lists

This is an expensive option, but it can work. You can purchase lists of qualified buyers from a list broker. To find a list broker look at the Yahoo listing here.

Remember to make the emails persalized

This is crucial. If you send out an email with the persons name, they will probably realize that it was autogenerated (unless you do it very well), but even still you will get up to a 6 times increased response from this approach. If you don't have software for doing this, then look at getting software such as Mailloop to do it for you.

Links:

How to get 1000's of qualified customers with pay per click search engines

Best affiliate programs to promote with the highest payouts

Ezine marketing