Why sending 2 million emails doesn't work
But, if you do it right, you can make $40,625 with one simple email campaign Did you get some junk email tody? Did you read it? Unlikely. Some people who send out bulk emails are raking it in ... making thousands of dollars of profits. But, if you do it wrong, you will end up getting your name put on a spam list, you website can down, your companies reputation goes to the rubbish heap ... and that's if you're lucky. But can't I just send 2 million emails? No, it doesn't work. Look at this: Send 2 million untargeted emails Only 1 in 50 read it = 40,000 people Are you excited? I don't think so. But what happens when you send out targeted emails, to people who requested to be contacted about your sort of product or service: Send 100,000 targeted emails 1 in 2 read it = 50,000 people If your profit per sale is $65 that equals $40,625 in profits. So how can you make LOTS of sales with bulk emails? Firstly DO NOT send out millions of spam emails, to untargeted people. It doesn't work, it's illegal in the USA, and your ISP can ban your site. But even if you don't care that it is illegal, the bottom line is that it DOESN'T WORK. So what works to make you lots of sales? There are two things that you need to do to be successful: 1. You MUST find a targeted list of people who have agreed to be contacted. 2. You MUST send out individualised emails, preferably in a way that makes the person think that you are writing it just for him/her. How do you send targeted emails? Firstly you need the database of email contacts, of people who have agreed to be contacted by you. In the database you need names, email addresses, You need to have software which can generate the individualised emails. For example, let's say you've got in your data base information on the person's: name, email and city that they live in. Your email could say: "Hi, Alan. I noticed that you live in New York, and just thought that you might be interested in ..." The best software I've found for doing all of this is Aweber. This software can send out hundreds of individualized emails, but it can also do things like setting up a newsletter, or autoresponding to requests etc. |